BMW Group India has stated it’s going to outperform the luxurious automobile phase in India this yr and shut the calendar yr with a ‘sturdy’ double-digit progress regardless of two months of shutdown through the peak of the COVID-19 second wave.
The corporate would meet this yr’s gross sales goal because the demand restoration has been very sturdy,” stated Vikram Pawah, president, BMW Group India.
“We’re going to outperform the [luxury car] phase this yr. Regardless of the impression of the pandemic and two months of shut down we’ll nonetheless report sturdy double-digit progress as a result of our strong product line up and buyer centric strategy,” he stated.
Mr. Pawah stated prior to now 9 months, BMW had reported a 44% progress than the identical interval final yr, whereas Mini had grown 65.5% and BMW Motorrad, the motorbike model, had grown manifold.
Regardless of the COVID-19 outbreak, he stated the corporate had surpassed the gross sales variety of 2019. In 2019, BMW had offered 8,500 items of all fashions, whereas this yr it had offered greater than 9,500 items thus far, he stated, indicating the demand restoration.
“This time the bounce again is far stronger. And this offers us confidence that we are going to ship on our plan for this yr and subsequent yr as nicely,” he added.
Mr. Pawah stated for the upcoming festive season, the corporate had introduced a marketing campaign — BMW Pleasure Days — by which merchandise shall be accessible at an all-inclusive value protecting the product, insurance coverage, upkeep, and street tax.
This yr, the corporate had already launched 24 merchandise and 4 extra could be rolled out within the coming months. Subsequent yr, the corporate will add 12 extra contact factors, Mr. Pawah stated.
He stated since demand had outstripped provides and as a result of chip scarcity, the supply of vehicles had seen a ready interval of as much as six months, and the corporate had been ramping up manufacturing to fulfill the demand.
He stated the corporate would introduce two electrical vehicles subsequent yr and extra EVs 2023 onwards.