BMW surpasses Mercedes to seize its first luxury-car gross sales title since 2015


On the BMW steady, gross sales of plug-in hybrid and absolutely electrical vehicles just like the iX sedan jumped 70% to 328,316.The victory of BMW over Mercedes partially exhibits how element shortages have affected international automotive gross sales.

By :
HT Auto Desk

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Up to date on:
13 Jan 2022, 10:11 AM

File photo of BMW logo (L) and Mercedes logo (R)
File photograph of BMW brand (L) and Mercedes brand (R)

Luxurious carmaker BMW has overwhelmed its longtime rival Mercedes-Benz to seize the title of the best-selling luxurious carmaker for the primary time since 2015. The carmaker achieved the milestone after higher navigating the semiconductor scarcity that has precipitated headwinds within the international auto trade.

Whereas deliveries of BMW-branded vehicles noticed a bounce of 9% to a document 2.2 million final yr, they have been greater than Mercedes’s about 2.1 million models. The Daimler AG-owned model’s output shrank 5% in the course of the interval as lack of chips grew a lot worse in the course of the second half of the yr.

(Additionally learn | BMW registered best-ever yearly gross sales with 2.21 million in 2021)

On the BMW steady, gross sales of plug-in hybrid and absolutely electrical vehicles just like the iX sedan jumped 70% to 328,316 vehicles as in comparison with a 69% enhance at Mercedes. The previous greater than doubled its gross sales of full EVs final yr and seeks to repeat that feat in 2022. “In 2022 we need to proceed our worthwhile progress and we are going to systematically increase our vary of absolutely electrical automobiles,” Pieter Nota, accountable for gross sales at BMW, stated in a press release.

The victory of BMW over Mercedes partially exhibits how element shortages have affected international automotive gross sales. Mercedes believes that offer scarcity will proceed to have an effect on the trade in the course of the first half of the yr and urged extra capability to be added globally. BMW additionally expects the problem to proceed over the following six months.

(Additionally learn | BMW iX M60 will get digital artwork mode to reinforce driving expertise)

Final week, Toyota Motor surpassed Basic Motors to change into a top-seller in US after 90 years. Toyota bought 2.332 million automobiles within the US final yr whereas Basic Motors closed its books with gross sales of two.218 million models in 2021. Deliveries of electrical automobiles have been a vibrant spot for each corporations as they rolled out new battery-powered fashions and sought to adjust to tightening emissions laws.

(with inputs from BLoomberg)

 

 

First Revealed Date: 13 Jan 2022, 10:10 AM IST



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