India-made BMW bike rolls in at Rs 3 lakh

NEW DELHI: BMW on Wednesday rolled out locally-made bikes in India — with an entry worth of Rs 3 lakh — because the German model appears to faucet into the rising love of Indians for luxurious and leisure biking. After making a 310cc bike, BMW can be exploring the sub-300cc house because it needs to develop new fashions for India, that may be even be offered internationally markets.
BMW Motorrad, the motorcycling arm of the corporate, has partnered Venu Srinivasan’s TVS Motors for manufacturing of two fashions — G310R and G310 GS — at its Hosur plant.


TVS sells its personal model of bikes underneath the Apache vary, that are priced a lot decrease. BMW has began sale of 310cc bikes by means of a handful of Motorrad dealerships. “We start with seven retailers, and this could go as much as 10 by subsequent 12 months,” Dimitris Raptis, Motorrad’s head of area (Asia, China, Pacific and South Africa), mentioned. The corporate has been promoting over a dozen more-powerful fashions in India, that are costly (upwards of Rs 12 lakh) and are available through imports. The imported line-up consists of 15 fashions and costs right here can go as much as Rs 85 lakh for the 999cc HP4 Race mannequin.
BMW has already began exports of the 310cc mannequin. “We now have had an excellent run with 310cc mannequin over the previous one 12 months, and have clocked gross sales of round 20,000 models throughout markets in Europe, North America, Russia, China, Japan and South Africa,” Raptis mentioned. “There was a particularly constructive acceptance and we’re more than happy with the dedication and manufacturing high quality of our associate TVS.” Various luxurious makers, together with Harley-Davidson in bikes and Jeep in SUVs, have been native manufacturing of lower-cc fashions to drive in affordability and enchantment amongst Indian consumers.

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