Mercedes retains high spot in 2021, commits 10 new launches in 2022


Mercedes-Benz India retained its numero uno place within the luxurious automotive house for the seventh yr in a row. The German luxurious carmaker clocked gross sales of 11,242 models throughout 2021, a development of 42.5 p.c over 2020.

The model with the three-pointed star launched 13 fashions in 2021 in India together with the S-Class, the AMG vary and the Maybach GLS 600. The E Class remained one of many best-selling luxurious fashions in India final yr.

Whereas the resurgence in gross sales for Mercedes has been robust, the 2021 numbers are the bottom since 2014 when the corporate had offered 10,201 models. The corporate had hit its greatest annual gross sales in 2018 when it offered 15,538 models.

Martin Schwenk, Managing Director and CEO, Mercedes Benz India stated, “Whereas there have been semiconductor and logistics points throughout 2021, we grew our market very nicely. We’re taking a look at a market share of 41 per cent based mostly on our estimates which is a greater quantity than earlier years. We’ve got an order financial institution of three,000 automobiles which is the best ever for us.”

Throughout 2021, the corporate launched ‘Retail of the Future’, a brand new method of promoting automobiles on to the client. This was a primary within the luxurious automotive house in India. Mercedes clocked gross sales of greater than 2,500 totally on-line throughout 2021 recording transactions of greater than ₹1000 crore.

Double digit CAGR

“We purpose for double digit CAGR in subsequent two years. We are going to leverage our retail mannequin in 2022. We’re planning 10 new product launches in 2022 together with merchandise beneath the EQ and Maybach manufacturers. We are going to domestically assemble the EQS. The S-Class Maybach is lined up for launch in March. AMG stays considered one of our focus areas, we can have further AMG efficiency facilities throughout cities,” Schwenk added.

2021 has been a superb yr for luxurious automotive makers regardless of challenges posed by the Covid-19 pandemic and points close to semiconductor shortages. Mercedes-Benz rival BMW clocked a development of 35 p.c in 2021 promoting 8,236 models excluding 640 models of the Mini vary. The final of the three German luxurious manufacturers, Audi offered 3293 models in 2021, recording a development of 101 p.c in comparison with 2020.

Swedish luxurious auto model Volvo additionally reported a wholesome development final yr of 27 per cent on gross sales of 1,724 models in comparison with 2020. Tata Motors-owned Jaguar Land Rover didn’t reveal its India gross sales numbers for the third yr in a row.



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