By Reya Mehrotra
When Tamil drama Jai Bhim was launched on Amazon Prime Video final month, little did its filmmakers realise that it will strike an on the spot chord with audiences throughout the nation. At the moment, the movie starring Tamil actor Suriya, Prakash Raj and Lijomol Jose has develop into probably the most rated film of 2021, as per IMDb. The hard-hitting story of Dalit repression has acquired a 9.5 ranking on IMDb, greater than even classics like The Godfather and The Shawshank Redemption which have a 9.2 and 9.3 ranking, respectively.
Famous south Indian movie actor Priya Vasudev Mani, recognized professionally as Priyamani, made her OTT debut with the Manoj Bajpayee-starrer The Household Man in 2019 and was appreciated for her function of Suchi, the protagonist’s spouse. Within the second season, which was launched in June this 12 months, one other well-liked southern actor Samantha Akkineni debuted on the present and acquired rave evaluations.
Naga Chaitanya, who’s actor Nagarjuna’s son and is a well-liked Telugu actor, too is ready to make his Bollywood debut in Aamir Khan’s upcoming movie Laal Singh Chaddha. Whereas Vijay Devarakonda from Arjun Reddy (2017) is readying for his Bollywood debut alongside Ananya Pandey in Karan Johar’s Liger, his feminine co-star from the movie, Shalini Pandey, made her Bollywood debut within the 2020 film Bamfaad. Likewise, well-liked southern actor Rashmika Mandanna has, even earlier than her Bollywood debut, bagged two motion pictures within the Hindi movie trade—Mission Majnu with Sidharth Malhotra and Goodbye alongside Amitabh Bachchan.
Earlier, south Indian actors, particularly male, would have remained inside the confines of regional cinema. However previously couple of years, they’re getting a pan-India attain with many cinematic works smashing the recognition charts. In response to trade insiders, this has been extensively made attainable by the elevated consumption of content material from OTT platforms like Netflix, Amazon Prime Video and Hotstar and partly because of a lull in Bollywood.
Shailesh Kapoor, CEO and founding father of Ormax Media, a specialised insights consulting agency for the Indian media and leisure trade, says OTT platforms have made south Indian platforms available for the nation’s viewers. “City audiences are getting a style of south Indian cinema. The language barrier is gone. It additionally helps that Hindi movies should not releasing on the identical frequency,” he says, including Malayalam cinema’s lifelike portrayal of life and Tamil and Telugu motion pictures’ grandeur have been acquired properly.
Baahubali meets Bollywood
When Prabhas lifted a shivalinga on his shoulders in Baahubali: The Starting in 2015, the viewers’s obsession with south Indian cinema and its stars had resumed— and in a means by no means seen earlier than. The movie was initially shot in Tamil and Telugu and dubbed in Hindi however that didn’t have an effect on the best way the larger-than-life film was acquired by the audiences throughout India.
Bollywood remakes of southern movies had been a typical factor within the pre-Baahubali period. We had had Saathiya (2002), which was a remake of the 2000 Tamil movie Alaipayuthey, Ghajini (2008) from the 2005 Tamil movie of the identical identify, Rowdy Rathore (2012) from the 2006 Telugu movie Vikramarkudu, Drishyam (2015) remade from the 2013 Malayalam movie of the identical identify, Singham (2011) remade from 2010 Tamil movie Singam, and so forth. But undoubtedly, the film proved to be a turning level in the best way regional cinema was seen for it went past the custom of being remade into Hindi and opened gates for Bollywood affords for southern stars.
Nonetheless, this was not the primary time when viewers and filmmakers had turned their gaze down south. Again within the second half of the twentieth century when the movie trade was glowing with the attraction of larger-than-life superstars and action-drama movies have been the flavour of the time, southern superstars have been transported to Bollywood after which their fame knew no bounds. Usually, particularly for feminine actors, their arrival in Bollwyood was marked with glamorous makeovers. As an example, Sridevi and Rekha have been reintroduced with a makeover that made them nearly unrecognisable but suited to the picture of the everyday Bollywood heroine.
Then there have been superstars like Rajinikanth, Kamal Haasan and later within the Nineties, actors Nagma, Jyothika, Arvind Swamy, Madhoo, Akkineni Nagarjuna and Rambha who preserved their attraction and charisma when reintroduced within the Hindi movie trade. Main actors like Aishwarya Rai and Deepika Padukone, who hail from the south, are additionally recognized to make their debuts within the south Indian movie trade earlier than making it massive in Bollywood.
All through the 2010s and the early 2010s, southern stars like R Madhavan, Asin, Siddharth, Shriya Saran, Dhanush, Kajal Aggarwal, Shruti Haasan, Tamannaah Bhatia, Prakash Raaj, Ileana D’Cruz, Trisha Krishnan and Rana Daggubati switched between the 2 industries and most proceed until date whereas some southern stars remained few-film wonders and returned to their respective industries.
Though Bollywood actors’ inflow into southern cinema and vice versa has been the norm ever since cinema existed, with content material and cinema present process a change, there was an elevated curiosity among the many audiences to see actors from the south Indian movie trade.
In the reduction of to Baahubali. Instantly after its launch, veteran Telugu filmmaker SS Rajamouli, who excels within the fantasy motion style, rose to international fame. His brainchild, the Baahubali franchise, gained the status of being the best grossing Indian movies of all occasions and paved his path to bigger than life multilingual and multi-starrer tasks—his signature type. Now, the filmmaker awaits the discharge of his two different massive tasks—RRR and Mahabharat, each of which star prime actors like Prabhas, Alia Bhatt, Amitabh Bachchan, Aishwarya Rai and others from each the industries.
Even earlier than Rajamouli forayed into the multilingual trajectory, southern filmmaker Mani Ratnam was making critically acclaimed movies in Bollywood like Guru, Yuva, Dil Se and Bombay. In current occasions, alongside Baahubali, KGF and Arjun Reddy have drawn audiences from throughout the nation. When Sandeep Reddy Vanga’s Arjun Reddy was remade into Hindi as Kabir Singh, the controversial film—despite the fact that it was known as out for its problematic strategy to relationships—grew to become one of many highest grossing movies of the 12 months. Now Vanga is within the course of of creating his second Bollywood movie Animal together with Ranbir Kapoor and Parineeti Chopra.
Whereas Bollywood comes throughout as promising for regional actors, it additionally poses challenges—like language barrier, re-establishing a fanbase in a brand new trade, being stereotyped, taking dangers, and becoming in culturally. This has been the rationale why many actors have needed to return to their industries because of lack of excellent roles or viewers connection. Actors like Tamannaah Bhatia, Kajal Aggarwal and Shriya Saran have a number of profitable southern movies to their credit score and have been part of critically acclaimed motion pictures however discovered fewer impactful tasks in Bollywood to go away a mark.
Lately, throughout an interview on his Bollywood debut, actor Vijay Devarakonda stated language performs a giant function and that coming from Hyderabad he may by no means play a ‘Dilliwala’. “If I do Hindi cinema, it will likely be restricted to some form of impartial cinema that works throughout cities and it’s not very rooted culturally,” he had stated. Actor Parvathy, who has acted alongside Irrfan Khan in Bollywood movie Qarib Qarib Singlle, additionally famous that language is a thought through which a personality thinks and so she ensures that she talks to the director in the identical language because the movie to get the grasp of it.
There are not any guidelines anymore, there’s no dearth of excellent scripts: Pragya Jaiswal
A lawyer by training hailing from Madhya Pradesh, southern star Pragya Jaiswal, who debuted in 2014 in Tamil and Telugu movies, was set to make her massive Bollywood debut reverse Salman Khan in Antim. Nonetheless, her parts have been later edited out within the bigger curiosity of the movie.
She says movies occurred organically to her as she was good in teachers and everybody in her household anticipated her to affix the company world. “I had come to Mumbai to affix a regulation agency. However there was a month to go, so I took up a number of modelling tasks after which landed the advert for Dove. Once I noticed massive posters with my face in it, I believed this was my calling. I auditioned for my first movie and obtained it. My household was hesitant initially, however my father has all the time had religion in me. So, he needed me to pursue it,” she says.
Earlier, she was to debut in director Krish’s Gabbar is Again however when that didn’t occur, the director solid her within the Telugu movie Kanche (2015) that gained the Nationwide Award for Greatest Characteristic Movie in Telugu. She says for a brand new actor, a superb debut in a superb movie, no matter the industries, is the precedence. “It doesn’t matter which language or trade I’m working in till the theme and the script are good. For me, southern movies occurred in the suitable time once I was searching for a superb break,” she says, including she is open to engaged on OTT platforms as they’re the long run and he or she is open to totally different roles.
“There is no such thing as a downside of viewers connection at this time, no dearth of excellent scripts however the alternative of movies decides your path. Each script calls for a sure look and character. You both match otherwise you don’t.”
She cites the examples of southern superstars Samantha Akkineni and Priyamani selecting probably the most unconventional roles for his or her OTT debut via The Household Man. “From being the largest superstars to picking one thing so unconventional proves that there are not any protected guidelines to play by anymore,” she provides.
It’s about being in the suitable place on the proper time: Arjan Bajwa
We’ve got seen a number of actors enter the south Indian movie trade after which foray into Bollywood. This is able to make one assume if the Hindi movie trade was onerous to enter for a newcomer (earlier than the OTT increase). Actor Arjan Bajwa, who made his Tollywood debut in 2001 within the Telugu movie Sampangi and entered Bollywood in 2004 with Woh Tera Naam Tha, thinks in any other case.
The actor, who obtained his due in 2007 within the critically acclaimed movie Guru and since then has been solid in distinguished roles in Bollywood movies like Style (2008), Rustom (2016) and Kabir Singh (2019), says: “It could by no means be measured that means. Each the industries are equally skilled and require a whole lot of hardwork to be part of. I used to be lucky that my first Telugu movie director appreciated my audition and finalised me for a job, and so it occurred in Hindi. It actually doesn’t matter which trade you might be part of until you may have expertise and you might be in the suitable place on the proper time. You get a break if the director has the arrogance that it is possible for you to to hold out his imaginative and prescient,” he says.
He additionally disagrees with the truth that southern actors could be stereotyped. “Expertise speaks for itself and it will depend on the alternatives you make. In spite of everything, it’s not solely about working in movies in numerous languages however about creating wealth as properly. I imagine cinema is a common language and your expertise as an actor reveals no matter the language you might be working in,” he says, including that he seems ahead to working in patriotic genres as he feels passionately about it. That’s the reason selected State of Siege: 26/11 for his OTT debut.
As for the working cultures of the 2 industries, he says that there’s not a lot distinction aside from the language. He provides that within the southern trade, the filmmaking course of has a time restrict and is quicker as there are not any elaborate promotions like in Bollywood movies. The Hindi movie trade caters to a pan-India viewers and the method is unfold over a few months. He provides that he nonetheless has a whole lot of roles in thoughts to painting on display.
I’d like to do motion movie for my debut in Bollywood: Allu Sirish
Nobody may have imagined well-liked Telugu actor Allu Sirish shaking a leg on a typical Bollywood quantity. However when he did, the views crossed over 110 million. His debut album Vilaayati Sharaab with Heli Daruwala by Neeti Mohan and Darshan Raval gained huge success. He says that he doesn’t have any concrete Bollywood affords for movies but, but when he was to make a Hindi movie debut, he would like to do an motion movie. Nonetheless, he’s not pushing for it as he’s extra targeted on the work in his hand. “I’m ready for the suitable script. I haven’t but considered shifting to Bollywood as a profession technique however southern actors usually make good motion heroes and that’s the reason they’re so well-liked in Bollywood. So, it’s good to play on power for the starters and therefore, a superb motion movie will likely be properly suited to my debut. However I imagine within the director’s imaginative and prescient and there’s no onerous and quick rule.”
His subsequent are three massive movies—a love story and a coming-of-age multicast drama movie, in addition to one other pan-south Indian mission. Because of OTT platforms and dubbing, he says, it’s a nice time for actors because the boundaries are blurring and content material increasing. “Earlier, there was no scope. There was work just for Bollywood actors however now the amount of labor has elevated.”
He shares the one challenges for a southern star to make a mark in Bollywood could be the language because the grip on the language reveals within the efficiency and adapting to the working cultures of Mumbai. However, he provides, the latter will be overcome. “If not aware of the language, the efforts on the actor’s half will improve,” he says.
Apart from that, he says the 2 industries should not a lot totally different. “Each are very skilled. The content material is barely totally different and the size is larger right here (in Bollywood),” he provides. As Bollywood loves southern remakes, he says if he was to work in any remake, it will be of his personal movie.
Within the coming decade, we may even see a whole lot of south Indian movies gaining significance: Allu Aravind
Movie producer and distributor Allu Aravind, who’s the daddy of south Indian stars Allu Arjun and Allu Sirish, feels that though there have been sure limitations when it comes to language boundaries previously decade, that’s slowly on the wane now.
Aravind, who can also be the inventive board chairman of Telugu streaming platform Aha, says, “Maybe within the coming decade, we would see a whole lot of south Indian movies gaining significance within the all-India market. I already see the large stars of 1 in each three movies of south India insisting on a large-scale manufacturing and a pan-India launch.”
Aravind has produced quite a few movies within the south together with the Telugu dubbed model of Ghajini (2005) and the Hindi remake of Ghajini in 2008. He shares that aside from being concerned with the streaming platform that he based, Allu Leisure, his manufacturing firm has not too long ago shifted its focus in the direction of Hindi movies and is arising with three productions within the subsequent two years—Jersey (scheduled to launch on December 31), a remake in Hindi with Shahid Kapoor, Ala Vaikunthapurramuloo remake with Karthik Aryan and Rohit Dhawan because the director and yet another (on the verge of casting).
He says, “I see a whole lot of synergy and lots of extra collaborative productions will come up within the subsequent few years as all the large manufacturing corporations from each north and the south are pondering alike.”
He additionally talks about de-centralising Bollywood. “For the obvious causes, Bollywood has been Bombay-centric for the final 15 years. And now, a lot of the massive manufacturing homes try to interrupt it to develop into all India-centric each whereas selecting their topic and the canvas. They’ve realised that simply being Bombay-centric has a whole lot of limitations within the income technology.”